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COGS & Gross Margin Calculator

Turn price and product cost into the numbers that matter. Enter your selling price and cost of goods sold to get gross profit, gross margin and markup per unit.

Per-unit economics

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Results

Gross profit per unit
$32.00
Gross margin
64.0%

Profit as a share of price.

Markup
177.8%

Profit as a share of cost.

Calculations run live in your browser. Nothing is stored.

What this measures

COGS (cost of goods sold) is what it costs you to produce or acquire a unit — materials, manufacturing and inbound freight. Gross margin is the share of the selling price left after COGS.

Margin and markup are often confused. Margin is profit ÷ price; markup is profit ÷ cost. The same dollar of profit always shows a higher markup than margin.

The formula

Gross profit = Price − COGS. Gross margin % = Gross profit ÷ Price × 100. Markup % = Gross profit ÷ COGS × 100.

Worked example

Sell at $50 with $18 COGS: gross profit is $32. Margin = 32 ÷ 50 = 64%. Markup = 32 ÷ 18 = 178%.

Frequently asked questions

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