Profit analytics for apparel & fashion brands
In apparel, returns and markdowns decide your margin as much as COGS does. A style can sell out and still lose money once size-driven returns and end-of-season discounting are counted. Keelvia shows net profit after all of it, so you buy and discount with real numbers.
The margin reality for apparel brands
Apparel gross margins can look healthy at full price, but high return rates and inevitable markdowns on unsold inventory pull realized margin well below the sticker.
What eats into apparel margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Returns & exchanges
Size and fit returns that carry round-trip shipping and restocking costs.
Markdowns & clearance
End-of-season discounting that erodes the margin you planned.
Inventory & carrying cost
Capital tied up in sizes and colorways that may not sell through.
Ad spend & CAC
Paid acquisition that has to clear a return-adjusted contribution margin.
What to watch in your numbers
- Return-adjusted net profit by style and size, not gross sales.
- Realized margin after markdowns versus planned full-price margin.
- Sell-through rate's effect on contribution margin.
How Keelvia helps apparel brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your apparel brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
Free plan · no credit card required