Profit analytics for every DTC category
Every category hides its profit in a different place — returns in apparel, shipping in coffee, sampling in skincare. Keelvia accounts for your category's real cost structure and shows true net profit. Find yours below.
Profit analytics for skincare brands
Skincare formulations often carry strong gross margins (frequently 70%+), but that headline margin gets eaten by influencer seeding, sampling, returns and the high cost of acquiring a first-time skincare buyer.
Learn moreProfit analytics for supplements brands
Supplement COGS is usually low relative to price, but compliance, testing, heavy first-order discounting and subscription churn mean profitability is driven by retention, not the gross margin on a single bottle.
Learn moreProfit analytics for apparel brands
Apparel gross margins can look healthy at full price, but high return rates and inevitable markdowns on unsold inventory pull realized margin well below the sticker.
Learn moreProfit analytics for coffee brands
Coffee gross margins are squeezed from two sides: volatile green-bean prices on the cost side and heavy, freshness-sensitive shipping on the fulfillment side. Subscriptions are what make the unit economics work.
Learn moreProfit analytics for jewelry brands
Jewelry often enjoys high gross margins, but precious-metal cost volatility, high-AOV returns and the paid spend needed to sell considered purchases can pull net profit below expectations.
Learn moreProfit analytics for pet brands
Pet products often have modest gross margins and meaningful shipping weight, so profitability is built on subscriptions and repeat purchase rather than the margin on a single bag or toy.
Learn moreProfit analytics for candles brands
Candle COGS spans wax, fragrance and glass vessels, and the real margin pressure comes from protective packaging and the shipping and breakage costs of a fragile, heavy product.
Learn moreProfit analytics for cosmetics brands
Makeup formulations are typically high-margin, but broad shade ranges create inventory and slow-mover risk, and the influencer-driven, paid-social acquisition model raises effective CAC.
Learn moreProfit analytics for fitness brands
Fitness profitability is shaped by category: equipment carries heavy freight and oversized-shipping surcharges, while activewear faces apparel-style return rates — both of which sit below the gross-margin line.
Learn moreProfit analytics for home goods brands
Home goods gross margins can look strong on high-AOV items, but oversized freight, in-transit damage and the cost of returning bulky products often pull realized margin down meaningfully.
Learn moreProfit analytics for food & beverage brands
Food and beverage gross margins are often thin to begin with, and perishability adds cold-chain shipping, spoilage and expiry write-offs — costs that make subscriptions and AOV critical to profitability.
Learn moreProfit analytics for electronics brands
Electronics gross margins are typically thinner than soft goods, and warranty replacements, defect-driven returns and post-sale support add real cost — so disciplined net-profit tracking is essential.
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