Profit analytics for candle brands
Candles sell on scent and gifting, but vessels are fragile and heavy, so packaging and shipping eat margin fast. Keelvia shows net profit per scent and per bundle after COGS, fees, breakage-driven reships and ad spend, so you scale the lines that actually pay.
The margin reality for candles brands
Candle COGS spans wax, fragrance and glass vessels, and the real margin pressure comes from protective packaging and the shipping and breakage costs of a fragile, heavy product.
What eats into candles margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Wax, fragrance & vessels
Material costs that vary by size and vessel, plus pour labor.
Protective packaging
Inserts and boxing needed to ship glass safely — a real per-order cost.
Breakage & reships
Damaged-in-transit replacements that quietly erode margin.
Gifting AOV & ad spend
Seasonal gifting lifts AOV but paid acquisition has to clear contribution margin.
What to watch in your numbers
- Net profit per scent and bundle after packaging and shipping.
- Breakage/reship rate's drag on margin.
- Seasonal AOV swings versus ad spend efficiency.
How Keelvia helps candles brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your candles brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
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