Profit analytics for cosmetics & makeup brands
Cosmetics carry strong unit margins but wide shade ranges, sampling and heavy paid social all pull against them. Keelvia connects your store and ad accounts to show net profit per shade and per product, so you can prune dead SKUs and scale the winners.
The margin reality for cosmetics brands
Makeup formulations are typically high-margin, but broad shade ranges create inventory and slow-mover risk, and the influencer-driven, paid-social acquisition model raises effective CAC.
What eats into cosmetics margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Shade-range COGS & inventory
Wide shade offerings spread demand thin and tie up capital in slow movers.
Sampling & seeding
Free product to creators and in orders that rarely shows in gross margin.
Returns
Shade-match returns that remove the sale and add handling cost.
Paid social CAC
Competitive influencer and paid-social acquisition that raises effective CAC.
What to watch in your numbers
- Net profit per shade — long-tail shades often lose money.
- True CAC including sampling and seeding.
- Inventory carrying cost across the shade range.
How Keelvia helps cosmetics brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your cosmetics brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
Free plan · no credit card required