Profit analytics for fitness & activewear brands
Fitness spans heavy equipment and high-return activewear, and both put pressure on margin from shipping and returns. Keelvia shows net profit per product after COGS, fees, freight and ad spend, so you know which gear and apparel actually contribute profit.
The margin reality for fitness brands
Fitness profitability is shaped by category: equipment carries heavy freight and oversized-shipping surcharges, while activewear faces apparel-style return rates — both of which sit below the gross-margin line.
What eats into fitness products margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Freight & oversized shipping
Heavy equipment incurs dimensional and oversized surcharges that dwarf normal shipping.
Returns (activewear)
Fit-driven returns with round-trip shipping and restocking cost.
Manufacturing COGS
Materials and assembly costs that vary widely across equipment and apparel.
Ad spend & CAC
Acquisition that must clear a freight- and return-adjusted margin.
What to watch in your numbers
- Net profit after freight on heavy equipment SKUs.
- Return-adjusted profit on activewear by size and style.
- Effective margin per category, not blended.
How Keelvia helps fitness brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your fitness brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
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