Profit analytics for home goods brands
Home goods often mean bulky, breakable items with high AOV — which makes shipping, damage and returns the real margin story. Keelvia ties freight, COGS and ad spend to revenue so you see net profit per product instead of a flattering gross margin.
The margin reality for home goods brands
Home goods gross margins can look strong on high-AOV items, but oversized freight, in-transit damage and the cost of returning bulky products often pull realized margin down meaningfully.
What eats into home goods margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Oversized & bulky freight
Dimensional-weight and oversized surcharges on large items.
Damage & breakage
In-transit damage that drives reships and write-offs.
Returns of bulky items
Expensive reverse logistics on large or heavy products.
Ad spend & CAC
Paid acquisition recovered against a freight-adjusted contribution margin.
What to watch in your numbers
- Net profit per product after freight and damage.
- Damage/return rate's drag on contribution margin.
- Freight as a share of AOV across size tiers.
How Keelvia helps home goods brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your home goods brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
Free plan · no credit card required