Profit analytics for jewelry brands
Jewelry can carry beautiful margins, but material costs move with metal prices, AOV is high, and a single return is expensive. Keelvia shows net profit per collection after COGS, fees, returns and ad spend, so you scale the pieces that actually pay.
The margin reality for jewelry brands
Jewelry often enjoys high gross margins, but precious-metal cost volatility, high-AOV returns and the paid spend needed to sell considered purchases can pull net profit below expectations.
What eats into jewelry margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Material cost (metals & stones)
Commodity-linked input costs that change your per-piece COGS over time.
High-AOV returns
Each return removes a large sale and adds insured-shipping cost.
Payment fees
Higher absolute fees on high-ticket orders that chip at margin.
Ad spend & consideration
Longer consideration cycles can raise effective CAC on paid channels.
What to watch in your numbers
- Net profit per collection and per hero piece, not blended margin.
- Return-adjusted profit on high-AOV orders.
- Effective CAC given longer jewelry consideration windows.
How Keelvia helps jewelry brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your jewelry brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
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