Profit analytics for supplement brands
Supplements are a subscription-and-replenishment game, which makes lifetime value — not first-order ROAS — the number that decides whether you're profitable. Keelvia ties spend, COGS and repeat revenue together so you can see real net profit and customer LTV instead of guessing.
The margin reality for supplements brands
Supplement COGS is usually low relative to price, but compliance, testing, heavy first-order discounting and subscription churn mean profitability is driven by retention, not the gross margin on a single bottle.
What eats into supplements margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Manufacturing & testing
Contract manufacturing, third-party testing and compliance costs baked into COGS.
First-order discounts
Aggressive intro offers that can make the first order unprofitable by design.
Subscription churn
Cancellations that cut LTV — the metric that actually determines payback.
Fulfillment & ad spend
Repeat shipping costs and the paid acquisition needed to keep the funnel full.
What to watch in your numbers
- LTV:CAC over the subscription lifetime, not first-order ROAS.
- Months (or orders) to recover CAC given your intro discount.
- Churn's drag on contribution margin per subscriber.
How Keelvia helps supplements brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your supplements brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
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