Shopify Profit Margin Calculator
Find out what you actually keep on every Shopify order. Enter your revenue, cost of goods, transaction fees, shipping and ad spend to get your gross margin, net margin and net profit in real time.
Your numbers
Gross sales for the period.
Apps, software, salaries allocated to this period.
Results
- Gross profit
- $6,500.00
- Gross margin
- 65.0%
- Net profit
- $2,700.00
- Net margin
- 27.0%
Revenue minus COGS.
What you actually keep after every cost.
Calculations run live in your browser. Nothing is stored.
What this measures
Profit margin tells you how much of each sales dollar you keep after costs. Gross margin looks only at the cost of the product itself; net margin accounts for everything — fees, shipping, ads and overhead.
For Shopify and DTC brands, net margin is the number that matters. A store can post strong revenue and a healthy gross margin while quietly losing money once ad spend and fulfillment are included.
The formula
Gross margin % = (Revenue − COGS) ÷ Revenue × 100. Net margin % = (Revenue − all costs) ÷ Revenue × 100.
Worked example
On $10,000 revenue with $3,500 COGS, gross profit is $6,500 and gross margin is 65%. Subtract $300 fees, $900 shipping, $2,000 ads and $600 overhead and net profit is $2,700 — a net margin of 27%.
Frequently asked questions
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