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Profit analytics for skincare brands

Skincare looks like a high-margin business until you account for sampling, heavy paid acquisition and the cost of educating first-time buyers. Keelvia connects your store and ad accounts and shows the net profit behind every product, so you scale the serums that pay and fix the ones that don't.

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The margin reality for skincare brands

Skincare formulations often carry strong gross margins (frequently 70%+), but that headline margin gets eaten by influencer seeding, sampling, returns and the high cost of acquiring a first-time skincare buyer.

What eats into skincare products margins

Keelvia accounts for every one of these so your reported profit reflects reality.

  • Formulation & filling COGS

    Actives, packaging and contract-manufacturing minimums that shift your per-unit cost as you scale.

  • Sampling & seeding

    Free product sent to creators and included in orders — a real cost that rarely shows up in gross margin.

  • Paid acquisition

    Skincare is competitive on Meta and Google; CAC can quietly outrun first-order profit.

  • Returns & reformulation

    Reaction-driven returns and batch issues that erode margin if not tracked per SKU.

What to watch in your numbers

  • Net profit per SKU, not just per brand — hero products often subsidize unprofitable ones.
  • First-order vs repeat-order profitability, since skincare lives on replenishment.
  • True CAC including sampling and seeding, not just ad platform cost.

How Keelvia helps skincare brands

  1. 1

    Connect your store and ad accounts

    Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.

  2. 2

    See true net profit

    Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.

  3. 3

    Act with the AI copilot

    Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.

Frequently asked questions

See your skincare brand run on profit.

Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.

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Free plan · no credit card required