Average Order Value (AOV) Calculator
Calculate your average order value and see how much extra revenue a small lift creates. Enter total revenue and order count to get AOV instantly.
Order data
Model the revenue impact of raising AOV.
Results
- Average order value
- $60.00
- AOV after +10% lift
- $66.00
- Extra revenue from that lift
- $2,400.00
Revenue ÷ orders.
Same order count, higher AOV.
Calculations run live in your browser. Nothing is stored.
What this measures
Average order value (AOV) is the average amount a customer spends per order. It's one of the fastest levers for profit because raising it spreads fixed acquisition and shipping costs across a bigger basket.
Common ways to lift AOV include bundles, volume discounts, free-shipping thresholds, and post-purchase upsells. Even a 10% increase flows almost entirely to the bottom line.
The formula
AOV = Total revenue ÷ Number of orders.
Worked example
$24,000 of revenue across 400 orders is an AOV of $60. Raising it 10% to $66 on the same 400 orders adds $2,400 in revenue with no extra ad spend.
Frequently asked questions
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