Profit analytics for pet brands
Pet brands live on loyalty and replenishment, but bulky food and heavy shipping make fulfillment costs real. Keelvia connects spend, COGS and repeat revenue so you can see net profit per product and lifetime value per customer, not just first-order sales.
The margin reality for pet brands
Pet products often have modest gross margins and meaningful shipping weight, so profitability is built on subscriptions and repeat purchase rather than the margin on a single bag or toy.
What eats into pet products margins
Keelvia accounts for every one of these so your reported profit reflects reality.
Ingredients & manufacturing
Food and treat COGS, including quality and safety testing.
Shipping weight
Bulky, heavy products that make freight a large per-order cost.
Subscription replenishment
Recurring orders that drive LTV but add fulfillment cost each cycle.
Ad spend & CAC
Acquisition recovered over the customer's lifetime, not the first order.
What to watch in your numbers
- LTV against CAC across the replenishment cycle.
- Shipping cost as a share of order value on heavy products.
- Net profit per product line after fulfillment.
How Keelvia helps pet brands
- 1
Connect your store and ad accounts
Bring your Shopify revenue together with Meta, Google and TikTok spend in one place.
- 2
See true net profit
Keelvia subtracts COGS, fees, shipping and ad spend to show what you actually keep — per product and overall.
- 3
Act with the AI copilot
Get clear guidance on what to scale, fix or cut based on your real numbers, not vanity metrics.
Frequently asked questions
See your pet brand run on profit.
Connect your store, see true net profit in seconds, and let the AI copilot tell you what to do next.
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