Keelvia vs TrueProfit
A cheap, accurate net-profit tracker priced by orders. Keelvia adds an AI copilot and flat pricing on top of the same profit fundamentals. Keelvia is the AI profit copilot for Shopify and DTC brands — flat pricing with no order limits, plus an AI profit copilot that runs on your own key.
Last updated July 13, 2026 · pricing and features re-verified against both products' public listings.
Quick verdict: Keelvia or TrueProfit?
Keelvia and TrueProfit both track real profit for ecommerce stores, but they price and work differently. TrueProfit costs from $35/mo, priced By order volume; Keelvia has a free-forever plan, then flat $49/mo or $99/mo with no order limits, and includes an AI profit copilot that runs on your own Claude, GPT, or Gemini API key with no usage caps.
TrueProfit is the better pick for stores that just want an accurate, low-cost net-profit tracker with live Shopify ingestion and a mobile app today, and don't need an AI copilot. Keelvia is the better pick for brands that want an AI copilot to interpret and act on the P&L — not just report it — with flat pricing that won't climb as order volume grows. Both calculate net profit, P&L, COGS, and margins from your Shopify orders — the difference is what you pay as you grow, and whether an AI copilot reads the numbers with you.
Pricing: TrueProfit is from $35/mo, Keelvia starts at $0
TrueProfit is a solid, affordable tracker, but it's a report tool with no AI copilot, and its price scales with your order volume. Keelvia keeps the profit fundamentals and adds a chat-first AI copilot, a goal-mode planner, and flat pricing — plus a bring-your-own-key model so the AI has no usage caps.
Flat pricing. No GMV tax, no order tiers. Bring your own AI key for uncapped copilot use.
By order volume.
Keelvia vs TrueProfit: feature comparison
An honest, side-by-side look. Where TrueProfit leads today — like live data ingestion — we say so; Keelvia's native Shopify connect and auto ad-spend sync are still rolling out, and the live demo plus CSV import work right now.
| Capability | Keelvia | TrueProfit |
|---|---|---|
| Flat pricing (no GMV or order tax)TrueProfit is priced by order volume. | ||
| Free plan ($0 to start) | ||
| Real-time net-profit dashboard | ||
| Full P&L statement + CSV export | ||
| AI profit copilot (chat) | ||
| Bring-your-own AI key (no usage caps, ~$0 inference cost)Keelvia lets you plug in your own Claude / OpenAI / Gemini key. | ||
| Goal-mode planner (Recovery / Growth / Profit / Dominate) | ||
| Profit by product / SKU | ||
| LTV cohort analysis | ||
| Unit economics (AOV, LTV, CAC, payback) | ||
| Ad-spend sweet-spot calculatorKeelvia's is a transparent diminishing-returns heuristic, not full MMM. | ||
| Multi-currency (USD/EUR/SGD/MYR/IDR) | ||
| Live Shopify order ingestionKeelvia: native Shopify connect is in development; live demo + CSV import work today. | ||
| Auto ad-spend sync (Meta / Google / TikTok)Keelvia: rolling out; channel data is entered or imported today. | ||
| MCP server (query your store from Claude / ChatGPT)Keelvia: MCP identity shipped; external HTTP transport rolling out. | ||
| Native mobile appKeelvia is a fast, mobile-first responsive web app. | ||
| Multi-store rollups |
Which one is right for you?
Brands that want an AI copilot to interpret and act on the P&L — not just report it — with flat pricing that won't climb as order volume grows.
Stores that just want an accurate, low-cost net-profit tracker with live Shopify ingestion and a mobile app today, and don't need an AI copilot.
TrueProfit: strengths and trade-offs
TrueProfit at a glance
- Inexpensive entry price and strong net-profit accuracy.
- Live Shopify ingestion and auto ad-spend sync work today.
- Profit-by-SKU, LTV cohorts, and a mobile app.
- Auto COGS sync from print-on-demand suppliers.
- No AI copilot — it reports profit, it doesn't advise or plan.
- Pricing scales with order volume, so it climbs as you grow.
- No bring-your-own AI key.
- No goal-mode planning UX.
Keelvia vs TrueProfit: FAQ
See your real profit — for $0 to start
Get the AI profit copilot's intelligence without TrueProfit's price. Explore the full live demo first.
Free plan, no credit card · Bring your own AI key · Keep your business on an even keel.