Keelvia vs Triple Whale
A powerful attribution + BI suite whose bill climbs with your GMV. Keelvia is a focused, flat-priced profit copilot for brands that don't need a full BI platform. Keelvia is the AI profit copilot for Shopify and DTC brands — flat pricing with no order limits, plus an AI profit copilot that runs on your own key.
Last updated July 13, 2026 · pricing and features re-verified against both products' public listings.
Quick verdict: Keelvia or Triple Whale?
Keelvia and Triple Whale both track real profit for ecommerce stores, but they price and work differently. Triple Whale costs from ~$129/mo (GMV-based), priced Scales with GMV; Keelvia has a free-forever plan, then flat $49/mo or $99/mo with no order limits, and includes an AI profit copilot that runs on your own Claude, GPT, or Gemini API key with no usage caps.
Triple Whale is the better pick for bigger spenders that need first-party server-side attribution (Sonar), creative analytics, MMM, and a full BI platform — and can absorb a GMV-scaled bill. Keelvia is the better pick for bootstrapped and growing brands that want a clear net-profit copilot at a flat price that won't spike as revenue grows, without a heavy BI learning curve. Both calculate net profit, P&L, COGS, and margins from your Shopify orders — the difference is what you pay as you grow, and whether an AI copilot reads the numbers with you.
Pricing: Triple Whale is from ~$129/mo (GMV-based), Keelvia starts at $0
Triple Whale is a deep attribution and BI platform, but its price scales with your GMV — so the bill spikes exactly as you grow — and it has a real learning curve. Keelvia is a focused profit copilot: net profit, profit-by-SKU, LTV cohorts, and an AI planner at a flat $0–$99, with bring-your-own-key AI and no GMV tax.
Flat pricing. No GMV tax, no order tiers. Bring your own AI key for uncapped copilot use.
Scales with GMV.
Keelvia vs Triple Whale: feature comparison
An honest, side-by-side look. Where Triple Whale leads today — like live data ingestion — we say so; Keelvia's native Shopify connect and auto ad-spend sync are still rolling out, and the live demo plus CSV import work right now.
| Capability | Keelvia | Triple Whale |
|---|---|---|
| Flat pricing (no GMV or order tax)Triple Whale scales with GMV. | ||
| Free plan ($0 to start) | ||
| Real-time net-profit dashboard | ||
| Full P&L statement + CSV export | ||
| AI profit copilot (chat)Triple Whale's Moby; Keelvia adds bring-your-own-key. | ||
| Bring-your-own AI key (no usage caps, ~$0 inference cost)Keelvia lets you plug in your own Claude / OpenAI / Gemini key. | ||
| Goal-mode planner (Recovery / Growth / Profit / Dominate) | ||
| Profit by product / SKU | ||
| LTV cohort analysis | ||
| Unit economics (AOV, LTV, CAC, payback) | ||
| Ad-spend sweet-spot calculatorKeelvia's is a transparent diminishing-returns heuristic, not full MMM. | ||
| Multi-currency (USD/EUR/SGD/MYR/IDR) | ||
| Live Shopify order ingestionKeelvia: native Shopify connect is in development; live demo + CSV import work today. | ||
| Auto ad-spend sync (Meta / Google / TikTok)Keelvia: rolling out; channel data is entered or imported today. | ||
| MCP server (query your store from Claude / ChatGPT)Keelvia: MCP identity shipped; external HTTP transport rolling out. | ||
| First-party server-side attribution / pixel | ||
| Statistical MMM / incrementality | ||
| Multi-store rollups |
Which one is right for you?
Bootstrapped and growing brands that want a clear net-profit copilot at a flat price that won't spike as revenue grows, without a heavy BI learning curve.
Bigger spenders that need first-party server-side attribution (Sonar), creative analytics, MMM, and a full BI platform — and can absorb a GMV-scaled bill.
Triple Whale: strengths and trade-offs
Triple Whale at a glance
- Best-known first-party attribution (Sonar pixel) and Moby AI.
- Creative analytics, anomaly detection, and a full BI surface.
- Live ingestion, auto ad-spend sync, and an MCP server.
- MMM / incrementality (Compass) for larger spenders.
- GMV-based pricing — your bill rises as your revenue rises.
- Steep learning curve; heavier than an SMB needs for profit alone.
- AI runs on vendor tokens — no bring-your-own-key.
- No genuinely flat low-cost tier for small brands.
Keelvia vs Triple Whale: FAQ
See your real profit — for $0 to start
Get the AI profit copilot's intelligence without Triple Whale's price. Explore the full live demo first.
Free plan, no credit card · Bring your own AI key · Keep your business on an even keel.